Using social media for YOU: Professional branding on LinkedIn with Scott Brown
Scott Brown is owner of Social Information Group
(http://www.socialinformationgroup.com), an independent information
practice that focuses on the effective use of social networking tools
for sharing and finding information. He has worked with libraries,
Fortune 500 companies, startups, government organizations and
individuals to help them understand and effectively use these tools
for their clients and to drive increased visibility and connection. He
is also a professional coach, specifically working with information
professionals. His forthcoming book, “Social Information: Gaining
Competitive and Business Information Using Social Media Tools” will be
published by Woodhead Publishing in 2012. He has over 20 years of
experience in library and information organizations, in public,
academic and corporate settings. Scott is a regular speaker nationally
on many areas of information work. You can reach him at
scott@socialinformationgroup, connect with him on LinkedIn at
http://www.linkedin.com/in/scottrbrown, or follow him on Twitter at
@socialinfo.
Last August, the PNW Chapter offered a webinar on using social media
in the workplace, concluding with a brief look at how you might brand
yourself using social media tools. In this follow-up session, Scott
Brown of Social Information Group takes us on the next step in
branding yourself, with a focus on LinkedIn. He’ll cover approaches
for professional branding, writing for LinkedIn, basic and premium
features to make yourself stand out, and using your LinkedIn network
for maximum visibility as an information professional. Attendees will
come away with tips for making significant LinkedIn profile
improvements right now, as well as a framework for keeping your
profile active and working for you.
To sign up go to: https://www1.gotomeeting.com/register/700209169






