Spotlight on the User: Enhancing Value through User-Centric Design and Innovation

When: Friday, October 5, 2012, 8:00 AM – 3:30 PM

Where: Marina Village Conference Center, 1936 Quivira Way, San Diego, CA 92109

Overview:

Are you eager to learn concepts, tools, and methods to optimize user experience and satisfaction at your library or information service? Please join the Special Libraries Association, San Diego, at our annual fall seminar on October 5, 2012 (see http://sandiego.sla.org/2012/08/register-for-sla-sd-fall-seminar/ for details). Outstanding speakers from a variety of settings will share insights, real-life examples, and practical tips on the following hot topics:

• KEYNOTE — Old Wine in New Bottles: UX Demystified

Gretchen McNeely, MLIS, Content Strategist, BLDG25, and Principal, Gretchen McNeely

• Library on the Move:  Advocating for Patient Education through the Health Information Ambassador Program

Jackie Davis, MLIS, Health Librarian, Sharp HealthCare

• Designing Mobile Services: Two Innovative Case Studies from UC San Diego

SuHui Ho, MA, MLIS; Digital Services Librarian, University of California, San Diego

Marlo Young, MLS; Virtual Education Coordinator, University of California, San Diego

• The SDSU Reference Design Project

Linda Salem, MA, MLS, Head of Reference Services, San Diego State University

• Building a User-Centric Website by Integrating Course Enrollment Data

Ian Chan, MLS, Web Development Librarian, California State University, San Marcos

• Creating and Marketing Research Guides with the User in Mind

Catherine A. Deane, JD, MA, MLIS, Reference Librarian, Thomas Jefferson School of Law

Cost: Registration includes presentations, a vendor showcase, continental breakfast, lunch, and snacks.

• SLA members: $65 ($70 after September 24)
• Non-members: $80 ($85 after September 24)
• Students/unemployed/retirees: $30 ($35 after September 24)

Registration: http://sandiego.sla.org/2012/08/register-for-sla-sd-fall-seminar/

Deadline:  September 30, 2012